The 2024 AI LA Cerebral Beach Hackathon is just around the corner, and we at Viggle AI are thrilled to be part of the excitement! This event is set to bring together the brightest minds in AI to explore cutting-edge technologies, collaborate on projects, and experience the vibrant LA tech community.
In this blog, we’ll take you behind the scenes of our pre-event marketing strategy and show you how Viggle helped get the community excited, increasing social media engagement by 5x to 10x.
Bringing AI Creativity to Life#
AI LA experimented with creative AI-generated videos for social media, particularly X/Twttier, Instagram, and TikTok, to build anticipation and excitement around the Cerebral Beach Hackathon. What better tool to use than Viggle? Viggle’s cutting-edge capabilities made it possible to create stunning animations and character transformations at lightning speed, fitting perfectly with the hackathon's fast-paced marketing needs.
Getting Started with Viggle#
Working with Todd Terrazas, Founder of AI LA, our first step was brainstorming a few key concepts that captured the spirit of the Cerebral Beach Hackathon—energy, creativity, and innovation. The team wanted visuals that resonated with the audience and inspired them to join the event. We created a series of short videos, each focusing on different aspects of the hackathon: AI creativity, dynamic movements, and excitement.
Once our creative concepts were in place, we started "Viggling" the vision to life. Using Viggle’s mix feature, we combined various assets—such as event logos, AI-generated characters, and beach imagery—to create vibrant visuals.
Crafting the Perfect Pre-Event Marketing Teasers#
The main goal of the pre-event videos was to generate excitement and get the AI LA community buzzing. We wanted the content to reflect the unique experience of the Cerebral Beach Hackathon: a perfect mix of tech innovation and laid-back, beachy fun.
Here’s how Viggle played a role in crafting each of our teaser videos:
- Dynamic Characters and Animation: For our first video, we took inspiration from the famous Craig Federighi’s energetic entrances at Apple’s WWDC events and used Viggle’s character transformation features to replace the movement with Todd’s body. This playful twist injected excitement into our videos, drawing a parallel between Federighi’s flair and how Todd will bring the same energy to organize an exciting day of GenAI hackathon in beautiful LA. With Viggle, we seamlessly animated Todd into the scene, capturing the thrill and tech-forward vibe of the event.
Viggle’s Impact on Social Engagement#
The results were nothing short of extraordinary. As soon as the videos hit AI LA’s social media channels, engagement skyrocketed by 5x-10x across platforms, capturing our audience's attention and creating a viral buzz that set the stage for an unforgettable event. Community members were commenting, retweeting, and tagging their friends to share the excitement. We received messages like, “I can’t wait to see what happens at Cerebral Beach!” and “LA Techweek will be Epic 🙌”
Why Viggle Stood Out#
- Speed and Efficiency: The tool’s intuitive design allowed us to create, edit, and animate visuals in minutes—we no longer had to wait for lengthy render times.
- Creative Freedom: Viggle’s powerful mix feature allowed us to layer and blend various assets without worrying about the technical difficulties that typically accompany animation.
- Perfect for Pre-Event Marketing: Pre-event marketing is about creating excitement quickly, and Viggle delivers on that front. We made visually captivating videos that stood out in our audience’s feeds and got them talking about the hackathon.
Conclusion: Creating Buzz and Supercharge Engagement with Viggle AI#
The pre-event marketing campaign for AI LA’s Cerebral Beach Hackathon was a resounding success, and we’re proud that Viggle played a crucial role in making it happen. Our powerful animation tools and ability to quickly produce engaging dynamic content helped build excitement and connect the AI community in a fresh, impactful way.
If you haven’t seen the Cerebral Beach teasers yet, check them out at AI LA! We’re thrilled to be part of this journey and can’t wait to see how Viggle continues to elevate creativity at the event.
Join our creator program to enjoy Pro features and get the latest product updates!
Reach out to us at: [email protected].
