The 2025 College Football National Championship isn’t just about the game—it’s about the energy, the fans, and the unforgettable moments that bring people together. This year, Viggle AI partnered with Cogent World and Box Creative to launch the Modelo Social Activation Campaign in Atlanta, delivering an innovative fan experience that blended AI-powered creativity with real-world engagement.
Bringing AI-Driven Creativity to Modelo’s Social Activation#
Modelo, a brand known for its bold and market-leading presence in sports and culture, wanted to amplify fan engagement during one of the biggest sporting events of the year. To bring this vision to life, Cogent World and Box Creative curated an on-the-ground activation that seamlessly integrated Viggle AI's API. This allowed fans to create dynamic, shareable video content with cutting-edge AI motion capture technology.
Viggle’s ability to transform user-generated content into high-quality, full-body animated experiences gave fans an entirely new way to engage with the event. The video recreated iconic football moments with fans, bringing them closer to the action like never before.
Why This Partnership Succeeded#
This collaboration between Viggle, Cogent World, and Box Creative combined expertise in AI-driven video technology, experiential marketing, and brand storytelling to create a campaign that resonated with attendees.
- Immersive Fan Engagement – Fans were able to interact with AI in a fun, creative way, turning their movements into dynamic video content powered by Viggle.
- Seamless Brand Integration – The activation aligned perfectly with Modelo’s commitment to celebrating passion and perseverance, giving fans a platform to showcase their energy and excitement.
- Scalable and Shareable—The generated content was instantly shareable on social media, expanding the campaign’s reach far beyond the stadium.
The Impact & What’s Next#
The Modelo Social Activation Campaign was a huge success, engaging hundreds of fans on-site and generating buzz across social media. By merging AI-powered creativity with live events, we unlocked new ways for brands to connect with audiences in real time.
At Viggle, we’re excited about the future of AI-powered brand activations and can’t wait to explore more partnerships that push the boundaries of digital storytelling.
If you’re interested in integrating AI video technology into your next event or brand campaign, please reach out to us at [email protected]!
